If there's any solid business advice I could offer to anyone, it would be this: Always follow up.
For many reasons, a follow-up email or phone call is essential in achieving results. Often, however, some people don't feel comfortable reaching out again after a meeting, discussion or event. They're worried their ask is a chore or they're being too pushy. In fact, a friendly follow-up may just be what's required to seal the deal.
When your customers or clients hear from you, it builds trust in a consistent and reliable relationship. Communication can also benefit your business if done properly and for the right reasons. Let's look at a few examples:
There's nothing worse than sending a business email - introduction or otherwise - and hearing crickets. It's easy to take that personally when in fact, people are overwhelmed with life and work, and oftentimes your email is at the bottom of a long list. The follow-up may take some finesse but it's definitely worth trying. Here are some best practices:
How often to follow up will depend on the reason for the follow-up.
See also: Improve Difficult Client Conversations with These Examples
Whether you're following up after a sales call or presentation, when you've finished a big project, launched a new app, or are ready to get paid, the follow-up is necessary for business. Your customer may not have been ready to buy initially but they might if they see that you do truly understand their pain points. A warm welcome to your new client will let them know that you are happy to have them aboard. Follow-up reminders for payment don't have to be demanding and angry but firm and friendly to achieve good results. Through it all, your clients will build trust in you through the consistency of your communication.